Resources
Resources hub for valuation, exits, and growth
Every resource now lives on its own indexable page. Pick a pillar or cluster, then dive into the deep guides with calculators, benchmarks, and action checklists.
Pillar playbooks
Start with a pillar, dive into clusters
- ✓Pricing your SaaS: valuation multiples, calculators, and the 2026 valuation guide.
- ✓Exit readiness: buyer scorecards, resilience playbooks, and founder decision frameworks.
- ✓Efficiency: burn multiples, Rule of 40, NRR, and pricing power experiments.
- ✓Market shifts: AI premiums, positioning, and cluster-level next steps.
New valuation cluster
SaaS valuation deep dive
In-depth playbooks for SaaS valuation scenarios, multiples, and deal context.
Featured guides
Featured resource tracks
Explore the newest playbooks grouped by founder goals. Each guide is indexable and ready to share with advisors, buyers, or your team.
Sell & Exit
Exit timing, diligence readiness, and risk de-risking.
Valuation
Multiples, metrics, and valuation narratives buyers trust.
Growth
Retention, pricing, unit economics, and runway planning.
AI & SEO
AI positioning, answer engine optimization, and content strategy.
- The Future of SaaS with AI: What Founders Should Plan For
- AI-First SaaS: Moat, Defensibility, and Pricing Strategy
- Answer Engine Optimization (AEO) for SaaS in 2026
- Generative Engine Optimization (GEO): Ranking in AI
- SaaS SEO Strategy 2026: Content Clusters That Win
- How to Write SaaS Case Studies That Convert
New resources
Latest founder playbooks
Every new resource is published as an individual page and included in the sitemap for discovery.
Feb 4, 2026
How to Prepare Financials for a SaaS Acquisition
A practical guide to SaaS acquisition financials: ARR bridges, cohort retention, clean P&Ls, and a data room checklist.
Feb 04, 2026
Website Audit Tool: Find Conversion, Trust, and SEO Gaps
Use the Website Audit tool to uncover positioning, conversion, trust, and technical SEO gaps that hold back SaaS valuations.
Feb 3, 2026
SaaS SEO Strategy 2026: Content Clusters That Win
Build SaaS content clusters for 2026 with pillar pages, supporting guides, and conversion paths tailored to AI-driven search.
Feb 2, 2026
Generative Engine Optimization (GEO): Ranking in AI
Learn GEO tactics to rank in generative AI results: structured answers, trust signals, and content clusters built for 2026.
Feb 1, 2026
Answer Engine Optimization (AEO) for SaaS in 2026
A 2026 AEO playbook for SaaS: structure content for AI answers, build trust signals, and increase qualified traffic.
Jan 31, 2026
How to Write SaaS Case Studies That Convert
A step-by-step guide to SaaS case studies that win deals, with structure, proof points, and examples you can replicate.
Jan 30, 2026
Risk Assessment for SaaS Founders: Red Flags to Fix
A SaaS risk assessment guide with red-flag checklists, examples, and a remediation plan to protect valuation and deal velocity.
Jan 29, 2026
Funding vs Bootstrapping: What’s Best for Your Stage?
A clear framework to choose funding or bootstrapping based on runway, growth goals, and risk tolerance, with real SaaS examples.
Jan 28, 2026
How to Tell If Product-Market Fit Is Real
Signals, metrics, and customer evidence that show real product-market fit for SaaS, with examples and a validation checklist.
Jan 27, 2026
Due Diligence Checklist for SaaS Buyers
A SaaS buyer diligence checklist covering financials, product, security, and retention, with examples and red flags to watch early.
Jan 26, 2026
Burn Rate and Runway: How Long You Have
Calculate burn rate and runway with clear formulas, examples, and a planning checklist to avoid surprise cash crunches.
Jan 25, 2026
LTV/CAC Explained (with SaaS Examples)
Understand LTV/CAC with clear formulas, practical examples, and benchmarks that show when your SaaS unit economics are healthy.
Jan 24, 2026
SaaS Pricing Strategies: Value vs Usage vs Tiers
Compare value-based, usage-based, and tiered pricing for SaaS with decision frameworks, examples, and metrics that guide the right model.
Jan 23, 2026
SaaS Onboarding That Improves Retention
Design onboarding that drives activation and retention with milestone-based flows, success triggers, and real examples for SaaS teams.
Jan 22, 2026
Reducing Churn: A Practical SaaS Playbook
A step-by-step churn reduction playbook with cohort diagnostics, quick wins, and retention experiments you can run in the next 60 days.
Jan 21, 2026
AI-First SaaS: Moat, Defensibility, and Pricing Strategy
A founder playbook for AI-first SaaS: build a defensible moat, price on outcomes, and communicate value to buyers and investors.
Jan 20, 2026
The Future of SaaS with AI: What Founders Should Plan For
A practical view of how AI reshapes SaaS moats, pricing, and buyer expectations, with scenarios, risks, and actions for 2026 plans.
Jan 19, 2026
Typical SaaS Valuation Multiples (and What Moves Them)
Learn typical SaaS valuation multiples by growth and risk, plus the key drivers that expand or compress your multiple and how to defend it.
Jan 18, 2026
How to Prepare Your SaaS for Acquisition (Operational + Financial Checklist)
A diligence-ready acquisition prep guide with operational, financial, and legal checklists plus examples to help SaaS founders avoid costly retrades and delays.
Jan 18, 2026
SaaS Valuation Metrics Buyers Care About (MRR, ARR, Churn, NRR, CAC, LTV, Margins)
A buyer-focused guide to the SaaS valuation metrics that drive multiples, with examples, red flags, benchmarks, and a clean narrative you can defend today.
Jan 18, 2026
When to Sell Your SaaS Company: A Decision Framework
A grounded decision framework to decide when to sell your SaaS company, with scenarios, risk trade-offs, timing signals, and founder examples you can act on.
Jan 15, 2026
SaaS Exit Calculator Logic: How We Do The Math
Understand the math behind valuation tools and how to sanity-check your exit numbers before negotiating.
Dec 1, 2025
NRR Mastery: The Metric Builders Care About
Why Net Revenue Retention is the ultimate proof of product-market fit and how to drive it above 110%.
Nov 5, 2025
SaaS Growth Calculator Guide: Modeling the Path to $10M
How to use growth modeling to project your path to $10M ARR and beyond. Master the variables that move the needle.
Oct 12, 2025
Free Valuation Calculator: How it Works
A deep dive into the methodology behind our free valuation tool. Learn how we weight growth, churn, and margins.
Sep 12, 2025
The AI SaaS Valuation Bubble: 2025 Market Analysis
AI hype is distorting traditional SaaS multiples. Learn how to separate true AI value from "AI-wrapper" noise.
Sep 02, 2025
SaaS Exit Strategy: The 12-Month Roadmap
Don't wake up and decide to sell. Maximize your exit value with this 12-month preparation timeline and checklist.
Aug 28, 2025
SaaS Growth Metrics That Matter: The 2025 Handbook
LTV, CAC, Churn, and Burn. Which metrics actually drive valuation? A deep dive into the numbers investors analyze.
Aug 21, 2025
Micro-SaaS Valuation Guide: Under $1M ARR
Valuing small SaaS businesses is different. Learn the rules for confident buying and selling of micro-SaaS.
Aug 19, 2025
The Rule of 40 in SaaS Explained: 2025 Guide
Balance growth/profit. Learn why investors prize companies hitting the 40% benchmark and how to calculate it.
Aug 15, 2025
The Ultimate SaaS Valuation Guide: 2025 Edition
The definitive handbook on how SaaS companies are valued. Multiples, metrics, and methodology for Seed to Series C.
Pillar tracks
Start with a pillar page
Each pillar frames the story buyers expect. Every category page now links to its articles so Google and your team can index them directly.
Valuation fundamentals
PillarBuild the baseline story buyers and investors expect before they look at your numbers.
Exit readiness
PillarTurn your operating reality into a diligence-ready package with clear documentation.
Efficiency & metrics
PillarDemonstrate efficient growth through burn multiples, retention strength, and pipeline clarity.
Tools & calculators
ToolsUse calculators and templates to benchmark your position and test scenarios.
Cluster deep-dives
Pick your next step
Choose a theme to find related posts that reinforce the same narrative and metrics.
AI & market shifts
ClusterPosition your product and pricing in markets reshaped by AI and changing buyer expectations.
- AI SaaS Valuation Bubble: How to Prove You Deserve a Premium
- Pricing Power Playbook: Raising ARPU Without Losing Retention
- AI Market Map Reset: Reframing Your Category Before Buyers Do
- AI Positioning Battlecard: Proving Differentiation Against Fast Followers
- AI Data Moat Playbook: Proving Defensibility Without Owning the Model
- AI Pricing with Usage Guardrails: Protect Margin and Buyer Trust
- AI Enterprise Readiness: What Buyers Expect Before Scaling Spend
SaaS valuation deep dive
ClusterIn-depth playbooks for SaaS valuation scenarios, multiples, and deal context.
- What Is SaaS Valuation? (With Examples)
- ARR vs EBITDA vs SDE (Which Metrics Matter for SaaS Valuation?)
- SaaS Valuation Multiples (Benchmarks + What Moves Your Multiple)
- How to Value a SaaS Company (Step-by-Step)
- SaaS Valuation 101: A Founder-Friendly Primer
- How Much Is My SaaS Worth? A Practical Valuation Range
- ARR, MRR, and Valuation Multiples Explained
- Valuation Multiples by Growth Rate: Benchmarks for SaaS
- Rule of 40 Valuation Impact: When Efficiency Drives Value
- Churn and Retention: The Valuation Multiplier You Control
- CAC, LTV, and Payback: How Unit Economics Shape Valuation
- Gross Margin and Valuation: Why Margin Quality Matters
- Valuation for Pre-Revenue SaaS: How Investors Think
- Valuation for Bootstrapped SaaS: Pricing Efficiency
- Valuation for Enterprise SaaS: Proving Durability
- Valuation for B2C SaaS: Growth, Churn, and ARPU
- Valuation for Marketplaces vs. SaaS: Key Differences
- Discounted Cash Flow (DCF) for SaaS: When It Matters
- Comps Analysis for SaaS Valuation: Building Your Benchmark Set
- SaaS Valuation During Fundraising: How to Position Your Round
- SaaS Valuation for M&A: How Buyers Price Deals
- Common SaaS Valuation Mistakes (and How to Avoid Them)
- SaaS Valuation Checklist Template (Copy/Paste)
Risk & resilience
ClusterSurface and neutralize fragility before a buyer’s risk committee does it for you.
Latest resources
Freshly published
Each article is a standalone URL with full templates, benchmarks, and checklists to keep click depth low and utility high.
What Is SaaS Valuation? (With Examples)
Understand how SaaS valuation works, what drives a higher multiple, and how to explain your value with simple, defensible examples.
ARR vs EBITDA vs SDE (Which Metrics Matter for SaaS Valuation?)
Understand when ARR matters most, when EBITDA or SDE becomes relevant, and how buyers triangulate SaaS value using all three.
SaaS Valuation Multiples (Benchmarks + What Moves Your Multiple)
Learn how SaaS valuation multiples work, what shapes the range, and how to improve the multiple buyers will defend.
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We share valuation updates, exit prep checklists, and pricing experiments as soon as they ship.
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