ResourceFeb 04, 2026

Website Audit Tool: Find Conversion, Trust, and SEO Gaps

Use the Website Audit tool to uncover positioning, conversion, trust, and technical SEO gaps that hold back SaaS valuations.

By Amanda White

website auditsaas conversionseo checklistinvestor readinessvaluation

Website Audit Tool: Find Conversion, Trust, and SEO Gaps

Your website is often the first diligence screen investors and buyers run. The Website Audit tool turns that surface review into a structured checklist, scorecard, and prioritized fixes.

What the Website Audit covers

  1. Positioning & clarity: Does the hero section clearly state who you help and the outcome?
  2. Conversion & UX: Are CTAs obvious, pricing easy to find, and flows friction-free?
  3. Trust & credibility: Are there testimonials, security proof, and legal links?
  4. Technical SEO basics: Titles, meta descriptions, canonical tags, headings, sitemap/robots.
  5. Investor readiness: Risk flags like short runway, weak margin, or high churn.

How the audit works

  • Crawl the submitted URL + up to five internal pages (home, pricing, product, about, blog).
  • Extract technical signals and trust/conversion heuristics.
  • Return a ranked list of issues with fixes plus quick wins by timeline.

Use the Website Audit tool

Run the Website Audit: Generate your report

What to do after the audit

  • Fix conversion leaks: move the primary CTA above the fold and add ROI proof.
  • Add trust signals: customer logos, testimonials, and security badges near key CTAs.
  • Improve SEO basics: fill in titles, descriptions, canonical tags, and sitemap.

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